Home » Impact of P2P and Free Distribution on Book Sales by Brian OLeary
Impact of P2P and Free Distribution on Book Sales Brian OLeary

Impact of P2P and Free Distribution on Book Sales

Brian OLeary

Published May 1st 2009
ISBN : 9780596550882
ebook
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 About the Book 

Book publishers have long used free content as part of their marketing and selling efforts, with the vast majority of free content distributed in printed form. Digital distribution of free material, either intentional or via unauthorized availability through peer-to-peer sites and other Web outlets, offers a fast and expansive connection to consumers, but content can also be copied and disseminated without publishers control. Some publishers are torn between the efficiencies digital distribution provides and concerns over piracy and print-sale cannibalization. This research report is part of an ongoing effort by OReilly Media Inc. and Random House to test assumptions about free distribution, P2P availability and their potential impact on book sales.