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Outsmarting Google Evan Bailyn

Outsmarting Google

Evan Bailyn

Published
ISBN : 9780789741035
Paperback
228 pages
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 About the Book 

Never-before-revealed tactics for optimizing your web site for Google, from one of the worlds most remarkable Google search expertsBy a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using onlyMoreNever-before-revealed tactics for optimizing your web site for Google, from one of the worlds most remarkable Google search expertsBy a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related organic tactics Brand-new tactics that work, not outdated approaches or SEO myths Packed with never-before-published case studies from the authors work with 200+ clients - from Mom and Pop businesses to enterprises to celebrities With 65% of the Internet search market, Google plays an enormous role in global commerce, determining which sites will receive traffic and which wont. This entertaining, expert book shows entrepreneurs, marketers, and individuals how to tame the Google beast, and get more of that traffic. This isnt your typical guide to search engine optimization. It is written by Evan Bailyn, founder and CEO of First Page Sage, one of the worlds leading SEO experts. Evan reveals the new secrets of SEO, and debunks long-held SEO myths that simply dont work. In plain English, he teaches techniques that reflect a deeply technical understanding of search engines and a broad psychological understanding of how and why people search. More than 20,000 marketers and entrepreneurs follow Bailyns Twitter feed- more than 100,000 visit his web site- thousands more flock to his speaking engagements. This book brings together everything hes learned: what works now, and how to make the most of it.Coverage includes: Todays five ingredients of successful SEO The real art of choosing the right keywords Aging web sites to gain trust Using Google AdWords to complement SEO Converting SEO results into paying customers Optimizing for social media and other emerging trends